With two halls to cover over 4 days at Anime Expo 2026, Dorkaholics has you covered when it comes to the booths, exhibitors, activations, demos, and more that are a must-see! A big standout for booths this year is gaming with NEXON, SEGA/ATLAS, Arc System Works, Smilegate, Serenity Forge, Beyblade X, Warframe, and Kaiju No. 8 The Game all having major activations.
South Hall
In the South Hall lobby, attendees can stop by to say hi to HIDIVE as the streamer will be promoting its Summer 2026 simulcast lineup including HELL MODE: The Hardcore Gamer Dominates in Another World with Garbage Balancing and The World Is Dancing.
AmiAmi Hobby Camp (SH-314)
Shop official merchandise from Japan including hololive English, Attack on Titan, Blue Archive, Chaos Zero Nightmare, Hyperdimension Neptunia, and KOEI TECMO franchises. Fans can also sign the hololive “Wishing Wall.”
SEGA/ATLUS (SH-1300)
One of Anime Expo’s largest gaming booths featuring Sonic the Hedgehog, Persona5: The Phantom X, Persona 4 Revival, Metaphor: ReFantazio, maimai DX, live stage programming, character appearances, giveaways, and exclusive demos.
KAIJU GIRL CARAMELISE (SH-1520)
Visit the interactive booth to try on Kuroe’s oversized tail and horns, pose at the peel-off wall display, and celebrate the anime’s North American premiere.
Hulu Animayhem Yokocho (SH-2130)
An immersive anime alley inspired by Tokyo’s yokocho culture featuring experiences based on Naruto, BLEACH, Tokyo Revengers, Mission: Yozakura Family, Rooster Fighter, Though I Am an Inept Villainess, and Undead Unluck.
NEXON — Blue Archive & Project RX (SH-2220)
Blue Archive returns with merchandise, interactive missions, and rewards while Project RX makes its North American debut with an immersive character showcase and interactive display.
Arc System Works (SH-2926)
Play demos for MARVEL Tokon: Fighting Souls, DAMON and BABY, Demons’ Night Fever, Guilty Gear -Strive-, and the newly announced Qliphah in Providence’s Shadow.
TOHO International (SH-3106)
Interactive booth celebrating My Hero Academia, Jujutsu Kaisen, Frieren: Beyond Journey’s End, The Apothecary Diaries, and Though I Am an Inept Villainess with exclusive merchandise, giveaways, retail, and photo opportunities.
West Hall
On the way into the West Hall, attendees can see Opanchu Usagi in the West Hall Lobby at (WF-5). This viral Japanese character makes its North American debut with merchandise and promotion for the upcoming animated series The Kawaisouni Show.
Dear Van Gogh/thatgamecompany (WH-454)
Step inside Vincent van Gogh’s Wheatfield with Crows through an augmented reality experience from the creators of Journey and Sky: Children of the Light. The booth previews the upcoming Dear Van Gogh season launching in Sky.
Kaiju No. 8 The Game (WH-1150)
Participate in the “Capture the Kaiju Code” scavenger hunt by scanning hidden QR codes to unlock animated character evolutions. Visitors can also earn exclusive rubber straps and in-game rewards.
Beyblade X (WH-1600)
Watch live battles featuring expert Bladers from Japan, participate in hands-on gameplay, experience the July 4 tournament, and check out the newly announced BEYBLADE X Funko Pop! collaboration.
MIRESI: Invisible Future (WH-1650)
Smilegate showcases its upcoming collectible RPG with exclusive merchandise, featured cosplayers, and information about the Partner Creator program.
Serenity Forge (WH-3638)
Play demos for Sister Other Paranoia, Fractured Blooms, Roman Sands RE:Build, and Doki Doki Literature Club Plus! while browsing exclusive merchandise.
Offsite Experiences
And for those looking for more things to check off site, whether that’s an overcrowded exhibit hall the first two days or you’re one of the mighty who cover both halls in less than a day, there’s a few more tie-ins worth highlighting.
BEYBLADE X Funko Launch (July 3 at Funko Hollywood)
Celebrate the debut of the first-ever BEYBLADE X Funko Pop! figures with themed activities and merchandise.
SEGA Little Akihabara Pop-Up (All month long at Little Tokyo Mall)
Visit an official SEGA merchandise shop featuring exclusive apparel, collectibles, and collaborations with local Little Tokyo businesses.
Stay tuned for Dorkaholics’ highlights of scheduled programming across Days 1, 2, 3, and 4!
