Home Culture WEBTOON Artists Shed Light on Cultural Experiences with McDonald’s

WEBTOON Artists Shed Light on Cultural Experiences with McDonald’s

by Neil Bui

In collaboration with McDonald’s for this year’s Asian Pacific American Heritage Month, the digital comics platform WEBTOON is shining a spotlight on the cultural experiences of their most popular creators through a four-part series called “Drawing on Heritage.”

“APA Heritage Month is an opportunity for WEBTOON to uplift our many APA creators and their heritage stories that together help make up our broader community,” said David Lee, Vice President of Content for WEBTOON. “McDonald’s is a brand that so many cultures share in common and one that often shows up organically in series on WEBTOON and in anime – and we are honored to partner with them to spotlight these stories of creativity, joy, and resilience that will inspire audiences around the world.”

Drawing upon their personal stories, such as finding ways to stay in touch with family abroad or classmates’ reactions to traditional Asian school lunches, a different APA artist will be featured each week throughout the month of May with a new release every Sunday at 1pm PST, only on WEBTOON. 

“It means so much to tell my story knowing people might relate to my own Asian American experience – especially on such a widely read platform like WEBTOON,” said artist Chelsey Han, aka uru-chan on WEBTOON. “And I’m thankful to work with McDonald’s, a brand that is enjoyed by people in many cultures. As a Chinese-American, navigating two cultures wasn’t always easy, but I’m so proud of where I came from because it made me who I am today.”

“We are proud to partner with WEBTOON to be a megaphone that is helping educate people about the APA experience,” said Veronica Thompson, McDonald’s Director of Multicultural Strategy. “This Asian Pacific American Heritage Month, and every day, we’re honored to help celebrate this community and their many passions through partnerships like this, and more.”

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