DC Comics Expands DC Digital First to Make Everyday New Comic Book Day #NCBD

by Neil Bui

Fans can expect a new slate of comics each day of the week thanks to DC Comics’ expansion of their Digital First publishing program. Successful titles released under this program include Injustice: Gods Among Us which dived deeper into the world of the eponymous video game series and the ongoing series Batman: The Adventures Continue. The revamped program will give readers a wide variety of content to explore and immediate access to stories that were not previously available digitally.

“Comic book fans want more access to content than ever before. This strategy is intended to get daily content to fans immediately, and also to ensure that when comic shops open back up for business, they will have new content and product that their customers will want. In the meantime, we will have properly stoked and protected the demand for comics, keeping fans interested in our characters and stories,” said Jim Lee, DC Chief Creative Officer and Publisher.

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This first week of DC Digital First titles includes series that were previously exclusive to DC Giants, 100-page anthologies that were originally Walmart-exclusives including Superman: The Man of Tomorrow by Robert Venditti, Paul Pelletier, Drew Hennessy, and Adriano Lucas, Batman: Gotham Nights featuring a story by Sal Giunta, Brad Meltzer, Jim Lee, Scott Williams, and Alex Sinclair with a second story by Larry Hama, Mirko Colak, and John Kalisz, Wonder Woman: Agent of Peace by Amanda Conner, Jimmy Palmiotti, Inaki Miranda, and Hi-Fi, Aquaman: Deep Dives by Steve Orlando, Daniel Sampere, Juan Albarran, and Adriano Lucas, Flash: Fastest Man Alive by Gail Simone, Clayton Henry, and Marcelo Maiolo, DC Super Hero Girls: Infinite Frenemies by Amanda Deibert and Erich Owen, and Swamp Thing: New Roots by Mark Russell, Marco Santucci, and John Kalisz.

“I really want to stress that regularly scheduled and solicited print comics, traditionally available on Wednesdays, will continue to be available day-and-date digitally on Tuesdays moving forward,” added Lee. “On the other hand, DC DIGITAL FIRST comics will be released seven days a week, with a strikingly different trade dress that will distinguish these titles from physical versions.”

In addition, DC is launching DC ESSENTIAL READS, a free digital promotion providing first issues of some of the most iconic graphic novels and collected editions in the DC library. Available until June 8th on a variety of digital platforms, DC ESSENTIAL READS titles include Watchmen #1 by Alan Moore and Dave Gibbons, Batman #608 by Jeph Loeb, Jim Lee, Scott Williams, and Alex Sinclair, The Sandman #1 by Neil Gaiman and Sam Kieth, Dark Nights: Metal #1 by Scott Snyder and Greg Capullo, Doomsday Clock #1 by Geoff Johns and Gary Frank, Crisis on Infinite Earths #1 by Marv Wolfman and George Perez, Mister Miracle #1 by Tom King and Mitch Gerads, and more.

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