At the most recent Anime Expo, McDonald’s was announced as the official brand sponsor of the gaming collective OfflineTV.
Attendees had a chance to interact with the members through an interactive booth, photo ops, and co-branded limited edition merch.
With this new partnership, fans can expect sponsored streams, content integration, and in-person events.
“Gaming is a huge passion for many McDonald’s fans, so we’re meeting them in the online communities that they’re spending their time in,” said Elizabeth Campbell, McDonald’s Senior Director of Cultural Engagement. “While providing OfflineTV more opportunities to create their authentic and light-hearted online content that fans love, we’re proud this collaboration allows us to help amplify voices from different backgrounds, knowing how diverse the gaming community is.”
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